In the world of precision and process, Kirsten Taylor's story stands out as a testament to the power of perseverance and an unwavering commitment to craft. Her journey into the print industry, marked by doubt and uncertainty, has evolved into a leadership role that champions traditional techniques and a human-centric approach.
Finding Her Niche
Kirsten's path into print was serendipitous, beginning with a contract marketing role and leading to a receptionist position at HiTech Graphics. Here, she discovered the pre-press side of the business, building relationships and understanding the production environment. It was a pivotal moment, leading her to meet her business and life partner, James Taylor, and eventually join Taylor'd Press.
A Business Built on Craft
Taylor'd Press is a unique entity in the industry, deliberately focusing on traditional craft techniques like offset PMS, letterpress, and foil stamping. In an era of scale and automation, the business has carved a niche centered on quality, tactility, and control. The in-house finishing capabilities are a critical part of this proposition, allowing them to maintain the highest standards and offer a collaborative production process for their customers.
Leadership and Learning
Kirsten's leadership journey has been equally deliberate and transformative. Her involvement with Women in Print Victoria and the Executive Ready Program through Women in Leadership Australia challenged her to see herself and her responsibilities in a new light. She has since invested in coaching and formal study, including a Bachelor of Psychology, to further develop her leadership capabilities and understand human behavior.
Empathy and Culture
Kirsten's leadership style is grounded in empathy and openness. She believes in creating an environment where people can approach, grow, and feel comfortable. This approach is complemented by her Mental Health First Aid Certificate, allowing her to support others, especially during stressful times.
Industry Contribution
Kirsten's influence extends beyond Taylor'd Press. She has actively participated in industry initiatives, judging events, and serving as the chair of PrintEx25. For her, contributing to the industry is personal and purposeful. It helps small business owners feel less alone and ensures that small businesses are recognized as integral to the industry landscape. She also sees talent attraction as a critical challenge, advocating for more apprentices and showcasing printing as a valuable career.
The Future of Print
As digital print technologies advance, Kirsten remains clear about Taylor'd Press's unique position. The business hopes to continue offering something different, knowing that traditional methods will always have a place for those who value them. Education is key to this future, and the business actively contributes to developing the next generation of printers through teaching and on-site training.
Kirsten's story is a reminder that, even in a highly technical industry, people and their experiences are central. The future of print will be shaped by those who invest in craft, capability, and each other, creating a vibrant and sustainable industry.
